Recently Fitbit’s CEO James Park, said that the company is working on a “mass appeal smartwatch” following fading sales of its Iconic line. As of today, the company unveiled it’s new smartwatch at the MWC in Barcelona, Spain.
Early images were obtained of the company’s upcoming smartwatch, and it doesn’t look bad! The unnamed watch still has some work and fine tuning ahead of it, but Fitbit appears excited for its upcoming launch.
Similar to the Ionic, this new smartwatch will run the new Fitbit OS platform that allows for app support, notifications, and more in addition to Fitbit’s standard fitness-tracking suite. The new watch is expected to be quite a bit smaller than the Ionic, and it’ll come in black, silver, rose gold, and matte colors with an assortment of different bands. As the product is released, I’m sure we’ll see all sorts of bands and special addition color schemes.
It’s expected that the smartwatch will be water-resistant up to 50m and comes with the Ionic’s SpO2 sensor that can eventually track and monitor your sleeping habits and nighttime issues such as Sleep Apnea. At the moment it does not appear that the watch will come with GPS. We can likely expect the watches to come with NFC so Fitbit can keep pushing its Fitbit Pay platform, but there’s no word on this just yet.
Additionally, Fitbit want to expand and “appeal to a larger, more general smartwatch audience”, Wareable’s source says that this watch will also come with a lower price than the Ionic which currently retails for $299. At a cost significantly lower than the Apple Watch, this one is definitely worth trying on.
With a sleek and polished look, I’m eager to see what the watch will look like at the time of it’s release. I am hoping that there is some upgrades regarding battery life as well. As for now looks like im sticking with my 1985 Casio, but when Fitbit releases there new awaited watch, I may have to upgrade.