A few weeks ago MoviePass tried to quietly downgrade its movie theater subscription service to a limit of 3 movie per month. Thankfully MoviePass has come to their senses and went back to its old one-movie-per-day plan. CEO Mitch Lowe now says the subscription service is “absolutely committed” to keeping it that way. This is Good News and just in time for summer.
Now there are still some updates to their Unlimited plan. From now on including those of us on the former unlimited movie plan, we are only able to use the movie pass once per movie. I found this out the hard way when I tried to see Infinity war for the second time. This hurts, I was planning on seeing Solo everyday for an entire month..
This isn’t the first time we have seen MoviePass make updates, tweak or change their plans. Actually the only constant in the MoviePass subscription plan is that it is ever evolving. We know the company is hemorrhaging money as they struggle to make the brilliance of bringing folks back to the theaters a profitable venture. Do you all remember the plan from last fall, the annual subscription plan for $89.95 upfront, which worked out to a lower monthly fee, but didn’t allow users to ask for refunds.
The 3 movie a month plan is still available for $7.95 with the Iheartradio promotion, if you want to save that $2 a month. Its not a horrible plan either, how many good movies a month come out that you want to see.
The Final Thought
MoviePass is on to something here, people are talking about. Not in a negative way either. They are making noise, alot in the way Netflix did early in the millennia. Something is telling me the movie theater business model may end up molding to MoviePass subscription base. Ill continue to keep an eye on this and update you when necessary in the mean time their stock is trading at less then $3 a share, like Netflix did early in the millennia